About the Writer

The author started her career as a researcher for the internet world in Silicon Valley, worked for a few dot.com startups before jumping ship to the big Fortune 500. She lives in San Francisco and totes around an iPhone 4 to download the coolest apps.

She believes that the next IT thing after renewable, green energy is the mobile explosion. Back in 2009 while in b-school, she wrote an original case study about a social networking site's strategy (or the lack thereof) to expand in the mobile market.